Luxury Management Program in Miami
Date: TBD

Program Overview

Miami International Executive Education and Luxury Brand CEO's have teamed up to launch in the capital of Florida the most renowned course of Luxury Management.

 

The course will present an intense program addressing the various aspects of Luxury Business = Market Strategies, Services and Products:

 

• The Essence of Luxury

• The Luxury Consumer

• Marketing and Strategies for Luxury Brands

• Learning with Luxury Management (the use of techniques and methodologies in several segments, even if not Luxury)

• The Luxury Market in Latin America, USA and the world (historical analysis, consumer analysis, consumer and future prospects for the region)

Throughout the three-day course, participants will have exclusive access to invited international speakers and case studies from various activities and Luxury segment.

On the last day of the course, called Strategic Thinking Day, participants will have the opportunity to attend a roundtable discussion with industry notables. Presidents of some of the leading Luxury brands operating in Latin America, will be present for a question and answer session, reflections and presentation of the business model.

Goals

 

  • Understand the Luxury Sector and the characteristics that differentiate it

  • Identify and get to know the consumer of Luxury products and services

  • Define and implement marketing strategies for Luxury products and services

  • Get a current view of the Luxury market in Latin America, the United States and the World

  • Get to Know the trends and challenges of the luxury market of the future

  • Integrate the professional market cluster of Luxury in Latin America and USA

Who Should Attend

The "Luxury Management” course is aimed at executives, managers, leaders and entrepreneurs who already work or not in the Luxury and Premium segment. It is also focused on professionals who have an interest in entering this market or learning from the differentiated management of the Luxury activity, enabling the exchange of experiences among professionals of diverse sectors and presenting the applicability of content in different business realities. Therefore, the course interests all sectors, entrepreneurs, general directors, marketing directors, creative directors, product managers, communication managers, among others.

 

 

For more information please contact: 

Miami International Executive Education

info@miami-education.com

+1 305 748 0862    I   +1 786 307 1015

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